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Capability track

Communicate to Influence

Develop the communication skills that elevate a Business Analyst from translator to trusted advisor. This capability track covers storytelling, public speaking, negotiation, and the written clarity required to move decisions forward.

How we evidence this capability

Every BAS placement is backed by evidence, not just a CV. On the platform, each capability is assessed, backed by a verified portfolio of real delivery work, and validated by peers and managers — so the benchmark a Business Analyst meets at each level is demonstrated, not self-reported.

  • Business Storytelling

    Turning data and analysis into stories that influence how people understand information and make decisions.

    What the evidence shows at each level

    Business Analyst — level 1 of 4
    Translates analytical findings into clear, meaningful stories that influence stakeholder understanding and decision-making. Focuses on presenting data with clarity and simplicity.
    Senior Business Analyst — level 2 of 4
    Shapes key messages from complex analytical insights to drive alignment among stakeholders. Anticipates information needs and tailors communication for different audiences.
    Lead Business Analyst — level 3 of 4
    Coaches and reviews others' communication outputs to ensure alignment with business strategy. Leads storytelling workshops and sets communication standards across teams.
    Practice Lead — level 4 of 4
    Defines enterprise-level storytelling frameworks and standards. Establishes BA communication best practices that influence executive narratives and organisational decisions.

  • Public Speaking

    Communicating ideas with clarity, adapting language and depth to the audience, and holding a room with confidence.

    What the evidence shows at each level

    Business Analyst — level 1 of 4
    Confidently presents analysis outcomes and recommendations to immediate stakeholders using structured, clear communication.
    Senior Business Analyst — level 2 of 4
    Facilitates large workshops and presentations, adapting tone and message to stakeholder dynamics. Builds consensus through persuasion.
    Lead Business Analyst — level 3 of 4
    Represents the BA function in program- or portfolio-level discussions. Uses storytelling and executive presence to drive strategic decisions.
    Practice Lead — level 4 of 4
    Leads enterprise forums and industry events. Develops communication training and mentors senior analysts in strategic influence and public speaking.

  • Negotiation

    Preparing with purpose, knowing the outcome you want, and negotiating trade-offs that hold.

    What the evidence shows at each level

    Business Analyst — level 1 of 4
    Prepares for discussions with a clear understanding of desired outcomes, ensuring facts and rationale are well-structured.
    Senior Business Analyst — level 2 of 4
    Negotiates priorities and scope trade-offs effectively across stakeholders. Builds win–win outcomes by aligning negotiation points to business value.
    Lead Business Analyst — level 3 of 4
    Facilitates complex negotiations involving competing business units. Coaches others in principled negotiation and stakeholder management.
    Practice Lead — level 4 of 4
    Shapes organisational negotiation standards and frameworks for business engagement. Mentors BAs to handle executive-level discussions and enterprise trade-offs.

  • Writing Clearly

    Writing with clarity, structure, and purpose.

    What the evidence shows at each level

    Business Analyst — level 1 of 4
    Produces concise, well-structured documentation that communicates key analysis points clearly.
    Senior Business Analyst — level 2 of 4
    Crafts structured business documents that influence decisions. Edits and reviews BA deliverables to ensure consistent quality.
    Lead Business Analyst — level 3 of 4
    Defines communication templates and documentation standards for programs. Ensures strategic alignment and accessibility of BA outputs.
    Practice Lead — level 4 of 4
    Establishes enterprise-level writing standards and communication frameworks for the BA practice. Promotes thought leadership and a consistent tone of voice across teams.

Interested in Communicate to Influence?

Get in touch and we'll share the next cohort, recommended reading, and how this track fits your stage.

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